Audience research

Pop and Rock


Q magazine covers the genre of pop and rock. 

An audience of pop would be around 12-24 year olds. People who read this genre would be mostly females but also males. 

The audience of rock would be older males, and indie would target a younger audience who are aged around late teens and younger adults.

The majority of Q’s readers are male. The statistics also show that 83.8% of the readers are 15-44 years of age. This shows Q’s ability to make the magazine appeal to a wide range of ages and social groups. Q does this by featuring currently popular artists like Adele and classic artists like Madonna and John Lennon, they even feature artists that are  deceased as some issues are dedicated to them. E.g- Amy Winehouse had an issue dedicated to her after her death in 2011.

Pop and Reggae

The genre of Billboard magazine covers pop and reggae.

The target audience for Billboard magazine varies from young teens, from the age of 16, to young adults, at the age of 26. This is because the magazine provides its readers with the latest updates from the charts, but of different and various types of genres.

This is to widen the range of the target audience as its acquired to people who listen to different genres such as; rock,metal,pop, R n B and plenty more.

The layout of the magazine is very mature as its not over-crowded with images of teen bands and other artists. It does not advertise news and gossip of the artists lives, but only conveys the weekly update of the music charts.

Country

The genre country music is targeted at 18-54 year olds with a main audience of 25-45 year old adults. 

40% of country music listeners are in the top demographic and about 38% of the American population are country fans. In the more recent years, country music has gained a lower target audience due to artists such as Taylor Swift who also features in pop and is played on the mainstream music radio stations.

Country music magazines are aimed at a broad audience, both male and female. I think this because the colours are brown and masculine but the main image could be attractive to a female audience, especially as they are "good looking".

Country music is part of a cultural make up. In america children are brought into the likes of country because of their surrondings. Especially in Western America, People like Jonny Cash are played and become part of the culture.

Classical

The main audience of classical music is males and females ranging between 50-70. The audience is very specific as the amount of people who listen to the genre is decreasing regularly.

The magazine uses a celebrity Myleene Klass on the front cover which also relates to the genre 'Classical' , as Myleene Klass is a classy sophisticated woman which could mean the magazine itself is targeted to older adults who may enjoy the piano and flute.

The layout on most classical magazines consist of whites,reds and blacks. Classical magazines use these to attract to both male and femalles equally and to match the genre of music.